Hi Aura LLC • hiaura.co • hello@hiaura.co

Privacy Policy

Effective Date: June 14, 2026

Plain-language summary: Hi Aura is designed as a supportive maternal wellness platform. We aim to collect only what we need, protect it carefully, avoid selling personal information, and give you choices about your data. Because Hi Aura may include emotionally personal reflections, please use the app thoughtfully and avoid sharing emergency, highly sensitive, or clinical information unless you are comfortable doing so.

1. Who We Are

This Privacy Policy explains how Hi Aura LLC (“Hi Aura,” “we,” “us,” or “our”) collects, uses, stores, and shares information when you visit our website, join a waitlist or beta, use our app or digital services, interact with Luna or other support tools, participate in surveys or community features, purchase offerings, or communicate with us.

2. Information We May Collect

Depending on how you interact with Hi Aura, we may collect:

Contact information: name, email address, phone number if provided, waitlist information, beta participation details, and communication preferences.
Account information: login credentials, profile details, subscription status, app settings, onboarding answers, and support preferences.
Motherhood and wellness support information: information you choose to provide, such as mood check-ins, Tiny Wins, journal entries, reflections, goals, challenges, support preferences, and messages submitted to Luna or other support tools.
AI interaction information: prompts, messages, conversation context, safety signals, feedback, and technical information needed to provide and safeguard AI-supported features.
Community and engagement information: comments, feedback, survey answers, referrals, founding member participation, testimonials you authorize, and user-generated content.
Payment and transaction information: subscription or purchase records, app-store purchase status, offer eligibility, and refund/support history. Payment card details are processed by third-party payment processors and app stores and are not intended to be stored directly by Hi Aura.
Device, usage, analytics, and security information: IP address, browser type, device type, operating system, pages viewed, referring URLs, app events, crash logs, approximate location derived from IP address, log data, and interactions with our website or app.
Marketing and social media information: campaign performance, ad engagement, referral source, social platform interactions, and information you provide through platforms like Instagram, Facebook, TikTok, Pinterest, email forms, or other channels.

3. Sensitive Wellness Information

Hi Aura may involve emotionally personal content. Some information you voluntarily share may feel sensitive, including reflections about stress, overwhelm, motherhood, mood, identity, relationships, or family life. Hi Aura is not intended to collect medical records, diagnose conditions, provide medical treatment, or replace professional care. Unless separately stated, Hi Aura is not a healthcare provider, health plan, or HIPAA-covered entity.

Please do not submit emergency information, medical records, diagnoses, therapy notes, precise location, or information about immediate danger into Hi Aura unless a feature specifically asks for it and you are comfortable sharing it. If you are in immediate danger, contact emergency services or a crisis resource directly. You choose what to share, and you do so at your own discretion — consistent with the limits in our Terms & Conditions and Wellness & AI Disclaimer.

4. How We Use Information

We may use information to:

Provide, operate, personalize, maintain, and improve Hi Aura services.
Support account creation, beta access, waitlist management, customer service, app features, journaling, Tiny Wins, emotional check-ins, Luna interactions, and safety-aware resource flows.
Remember preferences and limited context so Luna and the app can feel more useful over time.
Send onboarding messages, confirmations, product updates, beta communications, founder updates, support messages, and marketing communications where permitted.
Understand usage patterns, improve content, debug issues, prevent abuse, protect users, and secure our systems.
Process purchases, subscriptions, founding member reservations, referrals, promotions, and app-store or payment-provider requirements.
Create aggregated or de-identified insights that do not reasonably identify you.
Comply with legal obligations, enforce our Terms, respond to lawful requests, and protect Hi Aura, users, and the public.

5. AI-Supported Features

Hi Aura may offer AI-supported features, including Luna, designed to provide supportive conversation, prompts, reflection, journaling assistance, and emotional encouragement. AI outputs may be imperfect, incomplete, or inappropriate for your situation. They should not be treated as professional medical, mental health, legal, financial, safety, or emergency advice.

We may process messages and related context to generate responses, maintain limited conversation continuity, improve safety and reliability, troubleshoot issues, and protect against misuse. Where third-party AI providers help power these tools, information may be processed by those providers under their applicable terms, safeguards, and contractual commitments. We do not sell personal Luna conversations or personal journal entries.

6. Cookies, Pixels, Analytics, and Advertising

We may use cookies, pixels, software development kits, analytics tools, and similar technologies to operate the site/app, remember preferences, measure performance, understand traffic, improve user experience, and evaluate marketing campaigns. This may include tools from hosting providers, email marketing platforms, analytics providers, app stores, social platforms, advertising platforms, and security tools. You can manage many cookie settings through your browser, device, and platform settings. See our Cookie Notice for more information.

7. How We Share Information

We do not sell personal conversations or personal journal entries. We may share information with:

Service providers that help with hosting, databases, analytics, email, customer support, payments, security, AI functionality, app infrastructure, crash reporting, and marketing operations.
App stores and payment processors for subscriptions, purchases, refunds, app distribution, account verification, and platform compliance.
Professional advisors, such as attorneys, accountants, consultants, insurers, and security advisors.
Business partners only when needed to provide requested features, collaborations, perks, community benefits, integrations, or programs.
Authorities or legal parties if required by law, legal process, safety concerns, fraud prevention, or protection of rights.
Successors in connection with a merger, acquisition, financing, restructuring, bankruptcy, or sale of assets.

8. Data Retention

We keep information for as long as needed to provide services, operate the business, comply with legal obligations, resolve disputes, enforce agreements, maintain security, support beta learning, and fulfill legitimate business purposes. Some account, transaction, security, or compliance records may be retained after deletion requests where legally necessary.

9. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No system is perfectly secure, so we cannot guarantee absolute security. You should protect your password, use secure devices, and avoid sharing highly sensitive information through unsecured channels.

10. Children’s Privacy

Hi Aura is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will take appropriate steps to delete it. Some features may require users to be 18 or older under our Terms.

11. Your Choices and Rights

Depending on your location, you may have rights to access, correct, delete, restrict, object to, or receive a copy of certain personal information. You may opt out of marketing emails by using the unsubscribe link or contacting us. To make a request, email hello@hiaura.co. We may need to verify your identity before fulfilling certain requests.

12. U.S. State Privacy Rights

Residents of certain U.S. states — including California, Colorado, Connecticut, Virginia, and others — may have additional rights, which may include the right to know, access, correct, delete, obtain a portable copy, limit the use of sensitive personal information, and opt out of targeted advertising, the sale of personal information, or certain profiling.

We do not sell your personal information for money, and we do not share personal Luna conversations or personal journal entries for cross-context behavioral advertising. To exercise a right, email hello@hiaura.co; we may need to verify your identity, and you may use an authorized agent where the law allows. If we decline a request, you may ask us to reconsider by replying to our response. We will not discriminate against you for exercising these rights.

13. Breach Notification and Health App Considerations

If applicable law requires notice of a data incident involving covered information, we will provide notices as legally required. Digital wellness and health-related apps may be subject to privacy and breach notification requirements depending on their features and data practices.

14. International Users

Hi Aura is operated from the United States. If you access our services from outside the United States, your information may be processed in the United States and other countries where privacy laws may differ from those in your location.

15. Third-Party Links and Platforms

Our services may link to third-party websites, app stores, social media platforms, payment processors, crisis resources, domestic violence resources, AI providers, or partner services. Their privacy practices are governed by their own policies, not this Privacy Policy.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted with a revised effective date. Continued use of Hi Aura after changes means you acknowledge the updated Policy.

17. Contact Us

Questions, privacy requests, or concerns can be sent to: hello@hiaura.co.