Privacy Policy

Effective Date: May 13, 2026

Plain-language summary: Hi Aura is designed as a supportive maternal wellness platform. We aim to collect only what we need, protect it carefully, never sell personal information, and give you choices about your data.

1. Who We Are

This Privacy Policy explains how Hi Aura LLC (“Hi Aura,” “we,” “us,” or “our”) collects, uses, stores, and shares information when you visit our website, join our waitlist, use our app or digital services, interact with our social media pages, sign up for updates, participate in community features, purchase offerings, or communicate with us.

2. Information We May Collect

Depending on how you interact with Hi Aura, we may collect:

Contact information, such as name, email address, phone number, waitlist information, and communication preferences.
Account information, such as login credentials, profile details, subscription status, and user settings.
Motherhood and wellness support information that you choose to provide, such as mood check-ins, journal entries, Tiny Wins, reflections, goals, challenges, support preferences, and messages submitted to Luna or other support tools.
Community and engagement information, such as comments, feedback, survey answers, referrals, founding member participation, and user-generated content.
Payment and transaction information, such as subscription or purchase records. Payment card details are processed by third-party payment processors and are not intended to be stored directly by Hi Aura.
Device, usage, and analytics information, such as IP address, browser type, device type, pages viewed, referring URLs, app events, crash logs, approximate location derived from IP address, and interactions with our website or app.
Marketing and social media information, such as campaign performance, ad engagement, referral source, and information you provide through platforms like Instagram, Facebook, TikTok, Pinterest, or other social channels.

3. Sensitive Wellness Information

Hi Aura may involve emotionally personal content. Some information you voluntarily share may feel sensitive, such as reflections about stress, overwhelm, motherhood, mood, or family life. Hi Aura is not intended to collect medical records, diagnose conditions, provide medical treatment, or replace professional care. Please do not submit emergency, highly sensitive, or clinical information unless a feature specifically asks for it and you are comfortable sharing it.

4. How We Use Information

We may use information to:

Provide, operate, personalize, and improve Hi Aura services.
Support account creation, waitlist management, customer service, app features, journaling, emotional check-ins, Luna interactions, and community experiences.
Send updates, onboarding messages, product announcements, confirmations, support messages, and marketing communications where permitted.
Understand usage patterns, improve content, troubleshoot issues, prevent abuse, and secure our systems.
Process purchases, subscriptions, referrals, founding member benefits, and promotions.
Comply with legal obligations, enforce our Terms, and protect Hi Aura, users, and the public.

5. AI-Supported Features

Hi Aura may offer AI-supported features, including Luna, designed to provide supportive conversation, prompts, reflection, journaling assistance, and emotional encouragement. AI outputs may be imperfect and should not be treated as professional medical, mental health, legal, financial, or emergency advice. We may process messages and related context to provide, improve, monitor, and safeguard these features. Where third-party AI providers help power these tools, information may be processed by those providers under contractual and platform safeguards.

6. Cookies, Pixels, Analytics, and Advertising

We may use cookies, pixels, software development kits, analytics tools, and similar technologies to operate the site/app, remember preferences, measure performance, understand traffic, improve user experience, and evaluate marketing campaigns. This may include tools from website hosting providers, analytics providers, social platforms, email marketing tools, and advertising platforms. You can manage many cookie settings through your browser and device settings.

7. How We Share Information

We do not sell personal information. We may share information with:

Service providers that help with hosting, analytics, email, customer support, payments, security, AI functionality, app infrastructure, databases, and marketing operations.
Professional advisors, such as attorneys, accountants, consultants, and insurance providers.
Business partners only when needed to provide requested features, collaborations, perks, community benefits, or integrations.
Authorities or legal parties if required by law, legal process, safety concerns, fraud prevention, or protection of rights.
Successors in connection with a merger, acquisition, financing, restructuring, or sale of assets.

8. Data Retention

We keep information for as long as needed to provide services, operate the business, comply with legal obligations, resolve disputes, enforce agreements, maintain security, and support legitimate business purposes. Some account, transaction, or compliance records may be retained after deletion requests where legally necessary.

9. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No system is perfectly secure, so we cannot guarantee absolute security. Users should protect their passwords and avoid sharing highly sensitive information through unsecured channels.

10. Children’s Privacy

Hi Aura is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will take appropriate steps to delete it.

11. Your Choices and Rights

Depending on your location, you may have rights to access, correct, delete, restrict, object to, or receive a copy of certain personal information. You may also opt out of marketing emails by using the unsubscribe link or contacting us. To make a request, email hello@hiaura.co. We may need to verify your identity before fulfilling certain requests.

12. California and Other State Privacy Rights

Residents of certain U.S. states may have additional privacy rights. Hi Aura does not sell personal information. If our practices change or if applicable law requires additional notices, we will update this Policy and provide relevant controls.

13. International Users

Hi Aura is operated from the United States. If you access our services from outside the United States, your information may be processed in the United States and other countries where privacy laws may differ from those in your location.

14. Third-Party Links and Platforms

Our services may link to third-party websites, app stores, social media platforms, payment processors, or partner services. Their privacy practices are governed by their own policies, not this Privacy Policy.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted with a revised effective date. Continued use of Hi Aura after changes means you acknowledge the updated Policy.

16. Contact Us

Questions or requests can be sent to: hello@hiaura.co.