Hi Aura LLC • hiaura.co • hello@hiaura.co
Terms and Conditions
Effective Date: June 14, 2026
1. Acceptance of Terms
These Terms and Conditions (“Terms”) govern your access to and use of websites, apps, content, communities, tools, communications, subscriptions, beta programs, and services provided by Hi Aura LLC (“Hi Aura,” “we,” “us,” or “our”). By using Hi Aura, you agree to these Terms and our Privacy Policy.
2. Eligibility
You must be at least 18 years old, or the age of majority where you live, to use Hi Aura unless we expressly allow otherwise in writing. By using the services, you confirm that you meet this requirement and can enter into a binding agreement.
3. What Hi Aura Provides
Hi Aura provides maternal wellness content, emotional support tools, journaling features, Tiny Wins, calm resets, AI-supported companionship through Luna, safety-aware resource pathways, community-centered experiences, educational content, and related digital services. Features may change, expand, pause, or be discontinued as the platform develops.
4. Not Medical, Mental Health, Legal, Financial, Safety, or Emergency Advice
Hi Aura is not a medical device, healthcare provider, therapy service, crisis hotline, emergency response service, or substitute for qualified professional care. Content and AI-supported responses are for general wellness, reflection, emotional encouragement, and informational support only. They are not a diagnosis, treatment plan, safety plan, or professional advice.
If you believe you or someone else may be in danger, may harm yourself or someone else, or needs urgent support, call emergency services or a local crisis resource immediately. Hi Aura does not monitor conversations in real time and cannot contact emergency services for you.
5. User Accounts
You may need an account to use certain features. You agree to provide accurate information, keep your login secure, and notify us of unauthorized access. You are responsible for activity under your account.
6. User Content
You may submit journal entries, Tiny Wins, reflections, messages, comments, feedback, images, survey answers, or other content (“User Content”). You keep ownership of your User Content, but you grant Hi Aura a worldwide, non-exclusive, royalty-free license to host, store, process, transmit, display, reproduce, adapt, and use it as needed to provide, improve, protect, and operate the services. We will handle personal information according to our Privacy Policy.
You are responsible for the User Content you submit. Please do not submit content that you do not have the right to share or content that creates immediate safety risks.
7. Community Standards
You agree not to use Hi Aura to harass, threaten, exploit, impersonate, defame, spam, discriminate, distribute harmful code, violate privacy, infringe intellectual property, or post unlawful, abusive, sexually exploitative, dangerous, misleading, or harmful content. We may remove content or restrict accounts that violate these standards.
8. AI-Supported Features and Luna
Luna and other AI-supported features may generate responses that are imperfect, incomplete, inaccurate, or inappropriate for your situation. You are responsible for evaluating whether any response is appropriate before relying on it. Do not rely on AI outputs for medical, mental health, legal, financial, parenting safety, relationship safety, or emergency decisions.
Hi Aura may store, process, monitor, or review AI interactions to provide service, improve quality, enforce safety rules, troubleshoot issues, prevent misuse, and comply with law. Luna is not a licensed professional, and use of Luna does not create a doctor-patient, therapist-client, fiduciary, legal, or professional relationship.
9. Aura Shield and Support Resources
Aura Shield may provide links, prompts, grounding tools, and support resources for moments that feel heavier than everyday overwhelm. Aura Shield is informational and supportive only. It does not provide crisis intervention, safety planning, professional assessment, emergency response, or real-time monitoring.
10. Subscriptions, Payments, Founding Members, and Promotions
Some features may be free, paid, promotional, founding-member based, beta-based, or subscription-based. Prices, benefits, availability, billing cycles, renewal terms, cancellation rules, and refunds will be disclosed at checkout or in the applicable offer. Unless otherwise stated, fees are non-refundable except where required by law or platform rules.
Founding Mom reservations do not create a paid subscription unless you complete a future checkout or app-store purchase. App store purchases may be governed by Apple, Google, or another platform’s payment terms.
11. Referrals, Perks, and Partnerships
Hi Aura may offer referral programs, community perks, discounts, partner benefits, grants, beta invitations, or founding member rewards. We may modify, limit, suspend, or end these programs at any time. Abuse, fraud, or manipulation may result in loss of benefits or account restrictions.
12. Intellectual Property
Hi Aura, Luna, Aura Shield, Tiny Wins, the Hi Aura name, logos, designs, text, graphics, product concepts, software, features, prompts, content, and brand elements are owned by or licensed to Hi Aura and protected by intellectual property laws. You may not copy, sell, reverse engineer, scrape, exploit, or misuse our intellectual property without written permission.
13. Acceptable Use of the Services
You may not interfere with the platform, bypass security, access nonpublic systems, use automated scraping, overload infrastructure, use the services for unlawful purposes, attempt to extract models, prompts, source code, user data, or confidential information, or use Hi Aura to develop competing products without permission.
14. Third-Party Services
Hi Aura may integrate with third-party services such as hosting providers, app stores, analytics tools, AI providers, payment processors, email providers, social platforms, databases, crisis resources, or partner resources. We are not responsible for third-party services, policies, content, availability, or actions.
15. Beta, MVP, Early Access, and Pre-Launch Services
Some Hi Aura features may be in beta, MVP, testing, early access, waitlist, or pre-launch status. These features may contain bugs, produce unexpected results, change quickly, have limited availability, or be discontinued. Your feedback may be used to improve Hi Aura without compensation unless separately agreed in writing.
16. Disclaimers
Hi Aura is provided “as is” and “as available.” We do not guarantee uninterrupted service, error-free functionality, specific emotional outcomes, clinical outcomes, safety outcomes, community outcomes, relationship outcomes, revenue outcomes, or that all content will be accurate or suitable for every person.
17. Limitation of Liability
To the fullest extent permitted by law, Hi Aura and its owners, officers, employees, contractors, partners, and affiliates will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for loss of profits, data, goodwill, emotional distress, or other intangible losses arising from use of the services. Our total liability for any claim will be limited to the amount you paid to Hi Aura in the three months before the claim or $100, whichever is greater, unless law requires otherwise.
18. Indemnification
You agree to defend, indemnify, and hold harmless Hi Aura from claims, damages, liabilities, costs, and expenses arising from your use of the services, User Content, violation of these Terms, or violation of another person’s rights.
19. Suspension and Termination
We may suspend or terminate access to Hi Aura if you violate these Terms, create risk, misuse the platform, or if we discontinue services. You may stop using Hi Aura at any time.
20. Assumption of Risk and No Reliance
You understand that Hi Aura is a wellness and reflection tool, not professional care, and you accept the inherent limits of that. You assume full responsibility for how you use the services and for any decision you make in connection with them. You agree not to rely on Hi Aura, Luna, Aura Shield, or any content or AI-supported output as a basis for medical, mental health, legal, financial, parenting-safety, relationship-safety, or emergency decisions. Any action you take based on the services is taken at your own discretion and risk.
21. Dispute Resolution and Binding Arbitration
Please read this section carefully. It affects how disputes are resolved and may limit your right to bring a lawsuit in court.
Informal resolution first. Before starting any formal proceeding, you agree to contact us at hello@hiaura.co and give us at least sixty (60) days to resolve the matter informally and in good faith. Most concerns can be resolved this way.
Binding arbitration. If a dispute is not resolved informally, you and Hi Aura agree that any dispute, claim, or controversy arising out of or relating to these Terms or the services will be settled by final and binding individual arbitration, rather than in court, except that either party may bring an individual claim in small-claims court where eligible. Arbitration will be administered by a recognized arbitration provider under its consumer rules, and judgment on the award may be entered in any court of competent jurisdiction.
30-day opt-out. You may opt out of this arbitration agreement by emailing hello@hiaura.co with the subject line “Arbitration Opt-Out” within thirty (30) days of first accepting these Terms. Opting out will not affect any other part of these Terms.
22. Class Action and Jury Trial Waiver
To the fullest extent permitted by law, you and Hi Aura agree that each may bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding. You and Hi Aura each waive any right to a jury trial. If a court or arbitrator finds the class-action waiver unenforceable as to a particular claim, that claim (and only that claim) will proceed in court, while all other claims remain in arbitration.
23. Governing Law and Venue
These Terms are governed by the laws of the State of Louisiana, without regard to conflict-of-law rules, unless applicable law requires otherwise. To the extent any dispute proceeds in court rather than arbitration, you agree to the exclusive jurisdiction and venue of the state and federal courts located in Louisiana, and you waive any objection to that venue.
24. General Provisions
Entire agreement. These Terms, together with our Privacy Policy, Cookie Notice, and Wellness & AI Disclaimer, are the entire agreement between you and Hi Aura and supersede any prior agreements on the same subject.
Severability. If any provision is found unenforceable, that provision will be limited or removed to the minimum extent necessary, and the remaining provisions will stay in full effect.
No waiver. Our failure to enforce any provision is not a waiver of our right to enforce it later.
Assignment. You may not assign these Terms without our written consent. We may assign them in connection with a merger, acquisition, financing, or sale of assets.
Force majeure. We are not liable for any delay or failure to perform caused by events beyond our reasonable control, including outages, third-party service failures, natural events, or emergencies.
Electronic communications. You consent to receive communications from us electronically, and you agree that electronic agreements, notices, and records satisfy any legal requirement that such communications be in writing.
Survival. Provisions that by their nature should survive termination — including ownership, disclaimers, limitation of liability, indemnification, assumption of risk, and dispute resolution — will survive.
25. Changes to These Terms
We may update these Terms from time to time. The updated version will be posted with a revised effective date, and material changes may be communicated to you directly. Continued use of Hi Aura after changes take effect means you accept the updated Terms.
26. Contact
Questions may be sent to hello@hiaura.co.